While your meta title and meta descriptions are incredibly important for SEO, URL construction is possibly the most important factor. Your URL most certainly should have your target keyword phrase within it, but that's not all. Your URLs should also be structured in a way for proper data gathering … [Read more...] about Tips for Constructing Wise SEO URLs
Stop Believing Outgoing Links Will Save Your Bad SEO
Not too long ago—just five years ago, in fact—one of the best ways to earn that high-ranking spot in Google search results was to litter your page with outgoing links. It didn't matter if the links were relevant to your page's content or not. The big hope was that potentially you would be backlinked … [Read more...] about Stop Believing Outgoing Links Will Save Your Bad SEO
Why Yes, SEO is Not a Plugin
Back when I was the SEO wizard for Content Solutions, I was a member of the DFWSEM, which is a bit of a "club" for those involved in search engine anything. There's happy hour, a presentation, and then more drinks afterward. I liked the meetings, and I learned a lot. The only reason why I'm not a … [Read more...] about Why Yes, SEO is Not a Plugin
Key Keyword Placement in Blog Posts and Web Pages
When web writers realized that search engine optimization was crucial for business, they had a tendency to spam the page as well as the metadata with their target keywords for search. It...wasn't pretty. Web content looked like a robot wrote it. The metadata, for titles and descriptions as well as … [Read more...] about Key Keyword Placement in Blog Posts and Web Pages
SEO for Websites vs. SEO for Blog Posts
Shouldn't the SEO for your website overall work just fine for your individual blog posts? Actually, the answer is "not so much." Obviously, you'd want the keywords of your blog posts to intersect a bit with your website keywords. But you do not want the keywords to be exactly identical, and … [Read more...] about SEO for Websites vs. SEO for Blog Posts
What is a Keyword?
Keywords are the life blood of search engine optimization (SEO). Your entire website should and must be structured around these keywords for your site to have a prayer in getting noticed by search engines. Many already know this, but the question is, do you really know what a keyword is? Before I … [Read more...] about What is a Keyword?