If you use one of those nifty SEO plugins that gives you tips, tricks, and rules about your post's SEO, be wary of the advice it gives. The meta tag advice it gives is often pretty sound, but don't blindly follow its "rules" for sprinkling in keywords within the post content. I've discussed this a … [Read more...] about Think Keyword Repetition Gets Those High Search Engine Ranks? Think Again.
Stop Believing Outgoing Links Will Save Your Bad SEO
Not too long ago—just five years ago, in fact—one of the best ways to earn that high-ranking spot in Google search results was to litter your page with outgoing links. It didn't matter if the links were relevant to your page's content or not. The big hope was that potentially you would be backlinked … [Read more...] about Stop Believing Outgoing Links Will Save Your Bad SEO
Why Yes, SEO is Not a Plugin
Back when I was the SEO wizard for Content Solutions, I was a member of the DFWSEM, which is a bit of a "club" for those involved in search engine anything. There's happy hour, a presentation, and then more drinks afterward. I liked the meetings, and I learned a lot. The only reason why I'm not a … [Read more...] about Why Yes, SEO is Not a Plugin
WordPress.com Has SEO Tools for the SEO Novice
WordPress, as a content management system (CMS), has always had plugins that will help optimize your web pages and/or posts for search engines. Starting late last Fall (2016), WordPress.com now has "Advanced SEO Tools." This is huge for Wordpress.com users, which are different from those who build … [Read more...] about WordPress.com Has SEO Tools for the SEO Novice
Key Keyword Placement in Blog Posts and Web Pages
When web writers realized that search engine optimization was crucial for business, they had a tendency to spam the page as well as the metadata with their target keywords for search. It...wasn't pretty. Web content looked like a robot wrote it. The metadata, for titles and descriptions as well as … [Read more...] about Key Keyword Placement in Blog Posts and Web Pages
SEO for Websites vs. SEO for Blog Posts
Shouldn't the SEO for your website overall work just fine for your individual blog posts? Actually, the answer is "not so much." Obviously, you'd want the keywords of your blog posts to intersect a bit with your website keywords. But you do not want the keywords to be exactly identical, and … [Read more...] about SEO for Websites vs. SEO for Blog Posts